Do You Have an Elevator Speech?
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I love watching or being involved with any form of human interaction. Today’s blog is about the human contacts we make daily. The inspiration from this blog comes from several sources, but the primary source of inspiration comes from one of my patients. I was in a focused patient education conversation concerning diagnosis, prognosis, plan of care, and patient responsibility. In the middle of our conversation the patient said, “Here you go trying to sale me something.” I proceeded to say, “We all are selling something.” Of course, I went ahead and educated the patient. The patient’s comment made me think about how everyone has an elevator speech.
I believe everyone has an elevator speech.
What is an Elevator Speech?
An elevator speech is a clear, brief message about you. It is called an elevator speech because it should be about 30 seconds long, which is the ride from the top to the bottom of a building.
Your elevator speech is your personal testimony of who you are and what you are all about. Traditionally, an elevator speech would only be verbal in nature. However, elevator speeches take on a different point of view in this day and age. In an age with computers and high speed internet, the elevator speech has taken on a face lift.
Your elevator speech may not be a speech at all. Most of the time, it not what you say but what you do. It has been said by many, “The first impression may be the only impression.” Regardless of how you look at it, I believe everyone needs a 30 second verbal elevator speech. So, why should you have a good elevator speech?
What are you Selling?
What would you say if I told you that we are all salesmen or saleswomen?
Some may agree, others may disagree, and there will be a few people who will be indifferent about the question.
Let’s talk about it.
A salesperson is only someone who is selling something. I have heard many people say that they hate salesmen. If you think about it, everyone is selling something.
One of the first things I do when get home after work is make the greatest sales pitch of the day. You may be wondering, what are you selling? I am selling to my boys and my wife that I truly missed them while I was away. This is where some people would say, “They should already know you missed them.” I would agree with you, but there’s something about letting the people you care about know that you truly care about them.
You could see how this would apply to any other situation in life. Whether you want to believe it or not, we all are in the business of sales. It’s not if we are in sales, but more importantly the bigger question is what are we selling?
Do you have an elevator speech? What are you selling? (Please share your thoughts by leaving a comment below.)
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